Search Engine is a website or computer program that collects and organize content from all over the internet and provides information and list of documents for specific word or words. Optimizing means make as perfect or effective or functional as possible. So
- Search Engine Optimization is the process of improving the visibility of a website or a web page in search engines
- SEO is an acronym for “Search Engine Optimization”.
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SEO is a technique which helps search engines find and rank our site higher than the millions of other sites in response to a search query.
Purpose of Search Engine Optimization (SEO)
The purpose of search engine optimization is to make a website as search engine friendly as possible
Kinds of Optimization
There are two types or categories for optimization
(1) on page optimization and
(2) off page optimization.